Metric Power and the Academic Self: Neoliberalism, Knowledge and Resistance in the British University

  • Zeena Feldman King's College London
  • Marisol Sandoval City, University of London
Keywords: Academic Labour, UK Academia, Metrics, Metric Culture, Higher Education Policy, Neoliberalism, Resistance, Co-operative University, Trade Unions


This article discusses the experience of being an academic in the UK in the contemporary climate of neoliberal capitalism and ‘metric power’ (Beers 2016). Drawing on existing literature and our own practice, the first portion of the paper explores the relationship between neoliberalism, metrics and knowledge. We then examine how neoliberal mantras and instruments impact the university’s structures and processes, and reflect on consequences for the academic self. We take as a starting point the context of increasing workloads and the pressure on academics to excel in multiple roles, from ‘world-leading’ researchers to ‘excellent’ teachers and ‘service providers’ to professional administrators performing recruitment and (self)marketing tasks. Neoliberal academia, we suggest, promotes a meritocratic ideology of individual achievement that frames success and failure as purely personal ‘achievements’, which encourages a competitive ethos and chronic self-criticism. This article insists that these problems need to be understood in the context of neoliberal policy-making and the corporatisation of knowledge, including funding cuts and grant imperatives, the low status of teaching, the cynical instrumentation of university league tables, and increased institutional reliance on precarious academic labour. The article goes on to focus on responses that resist, challenge or, in some cases, compound, the problems identified in part one. Responses by dissatisfied academics range in style and approach – some decide against an academic career; others adopt a strategy of individual withdrawal within the system by trying to create and protect spaces of independence – for example, by refusing to engage beyond officially required minimums. This article argues that opportunities for positive systemic change can be found in collective efforts to oppose the status quo and to create alternatives for how academic labour is organised. Therein, solidarity can act as an instrument of opposition to the individualisation of the neoliberal academic self.

Author Biography

Marisol Sandoval, City, University of London

Marisol Sandoval is a Lecturer at the Department of Culture and Creatives industries at City University London.

Marisol's research critically deals with questions of power, responsibility, commodification, exploitation, ideology and resistance in the global culture industries.

She has co-edited the collected volumes Internet and Surveillance (Routledge 2012) and Critique, Social Media and the Information Society (Routledge 2013). Her book From Corporate to Social Media (Routledge 2014) looks beyond common understandings of the term social media by providing a critical analysis of corporate social (ir)responsibility in the global media and communication industries.

Currently Marisol is working on a study that explores the potentials and contradictions of worker co-operatives in the cultural sector.

Academic Labour, Digital Media and Capitalism