Technological Developments and Capitalist Subsumption: New Information Technologies in the Construction of the Capitalist Individual

Abstract

The incorporation of information technologies has transformed capitalist relations, directly impacting the forms of subsumption and the realisation of work. This article proposes a critical analysis of the changes caused by these technologies, arguing that they intensify capitalist relations rather than represent a rupture with the logic of value, as suggested by neo-feudal theses. The insertion of ICT is not a natural technological development but rather an imposition of class struggle within the capitalist logic. The new forms of control and disciplining of labour create an illusion of self-realisation, obscuring exploitation and expropriation as the real objectives of these technological transformations.